Council of Digital Marketing or CODM is an organization committed to contributing towards the creation of skilled human capital for meeting the burgeoning need for Digital marketers and provide support for continuous learning for interested working professionals. It is built by a group of digital marketing professionals who share a love for disseminating knowledge and experience. The need for CODM arose as their online businesses felt the acute need for qualified professionals but could not find suitable talent. It was during these times of frustration that an idea for an Organization for building digital marketing skills took root which has evolved into the present Council of Digital Marketing.
Council of Digital Marketing
CODM has taken on the issue of bridging the skill-gap between industry requirements and existing proficiency levels of job seekers. It aspires to bring the balance back through application-based courses. CODM foresees that more businesses will go online, a trend which gained pace since the COVID19 pandemic. This has led to more people going online for buying basic necessities, conveniences, and almost every other thing under the sun. Businesses therefore would need to make the transition to online if not done already. This would mean a shift in perception and opportunities for individuals with the skill sets to build online operations or operate business processes.
Why Have We Partnered With CoDM?
Our focus on excellence needed something extra, something which is not being offered by anyone else right now. And that meant thinking beyond offering the course. Thinking from a student’s perspective. Most coaching/training institutes teach outdated pedagogy using methodologies that are already past their expiry dates. After the completion of the course, many of these students have to fend off for themselves as they struggle to find decent jobs. They often struggle for weeks or in cases months till they get a job. But getting a job does not give them a peaceful career, they soon understand that their skills have become outdated.
This results in poor reviews by their employers, denial of a pay-raise, and even getting fired. This sudden negative outburst dampens the excitement of young professionals in their field and they treat their job as a burden. The businesses, in turn, are also hampered by individuals who are not the right fit for their position, and this results in a reduction in growth or even an overall decline. We believe that these issues are hampering everyone from students, young professionals to businesses, while little is being done by the majority of training centers to improve the situation. And that’s why we have partnered with the Council of Digital Marketing (CODM), USA.
How This Partnership Helps The Students?
MYINFOPIE along with CODM is providing a joint certificate that tells the prospective employers that the individual has successfully mastered the various facets of digital marketing. The certificate can be verified and it will save business owners or hiring team the hassles of checking the antecedents and skill background. The young professionals trained by Myinfopie and with dual certification are in a better position as it makes it easier for businesses to verify and hire prospective professionals.
Additional Advantage: Verified Skill Job Portal (Coming Soon)
As we move ahead of 2020 and into 2021, it is clear that the Digital way of working is going to be more mainstream in the coming months and years. During our formative discussion with CODM, they explained that their goal is to also provide a platform where qualified professionals can be listed for the companies to hire them as independent contractors (freelancers) or as employees (contract/full time). This will be in our opinion, a much-needed bridge between the qualified job seekers and the businesses.
It is an unsaid but open secret that people fib on their resumes. The cascading effects of this act can have a long time consequences. However, a portal as described above can be a real lifesaver not only for individuals with the requisite skills but also for the hiring managers for medium and small companies. The individuals with the right skills set in the right company can be mutually beneficial. It is high time the two ends come together. Because when the right elements come together, chances of success increase manifold.